5 Reasons Why Women Over 50 Gave Up on Lipstick

I Tested the Bloomia Signature Lipstick So You Don't Have To!

Made for women over 50 who gave up on lipstick

Rated 4.8/5 based on 1,200+ reviews

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REASON 1

I had no idea a clear lipstick could become MY perfect shade

The tube is completely clear when you open it. I thought it was a joke. Then I put it on and watched it turn into this soft natural pink that looked like it was made for me. Because it was. It reads your lip's pH. Every woman gets a different colour.

REASON 2

Nobody told me my lips would feel softer at the end of the day

I have very dry lips. Always have. After 50 it got worse. Every lipstick I tried made it worse — cracked by noon, peeling by dinner. This one has Hyaluronic Acid built in. My lips were softer at 6pm than they were when I put it on. I cried a little.

REASON 3

Nobody warned me about the compliments

My husband stopped mid-sentence to tell me my lips looked incredible. He hasn't said anything about my lips in 30 years. Then strangers started asking what I was wearing. My daughter-in-law (who never compliments anything) asked for the link.

REASON 4

Who knew I could stop reapplying 5 times a day?

I used to carry lipstick in my bag, my car, my bathroom drawer. I checked the mirror after every sip of coffee. With this one, I put it on in the morning and I forgot about it until bed. Coffee, lunch, dinner — still on. I don't even carry it anymore.

REASON 5

Why didn't anyone tell me I could buy one and get one FREE?

I bought mine full price like an idiot. Two weeks later they're running buy one get one free. If you're reading this now, don't be me. Get two while the deal's still live. One for you, one for your sister.

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Loved by 30,000+ women

My husband noticed my lips looked better and he never notices anything. That was all the review I needed. Telling everyone I know about this. That's the highest compliment I give.

Velma E.

I work in healthcare and the mask situation has been a real challenge for lip products. This holds up. My only regret is not finding it sooner.

Sylvia R

My lips have gotten so thin and the lines above them are quite pronounced now — lipstick always looked terrible. The best thing I've done for myself in a while.

Mildred K.

I've noticed that when this wears off over the course of a very long day, it fades gracefully — not the half-mouth smear I get from other formulas. Officially my desert island lip product.

Edna W.

I've passed this along to my mother (who's in her 70s) and my sister (who's 38) and all three of us love it equally. That adaptability is remarkable. A solid five stars from someone who rarely hands those out.

Marie B.