Bloomia Signature Lipstick

I've passed this along to my mother (who's in her 70s) and my sister (who's 38) and all three of us love it equally. That adaptability is remarkable. A solid five stars from someone who rarely hands those out.

I'm a pretty no-nonsense person but I have to admit this lipstick made me emotional the first time I wore it. Worth every single penny.

The lightweight feel is something I didn't know I needed until I had it. Most long-wearing formulas feel like a plaster on your lips by hour four. Not this. Would buy this again without a second thought.

I've noticed that when this wears off over the course of a very long day, it fades gracefully — not the half-mouth smear I get from other formulas. Officially my desert island lip product.

My lips have gotten so thin and the lines above them are quite pronounced now — lipstick always looked terrible. The best thing I've done for myself in a while.

I work in healthcare and the mask situation has been a real challenge for lip products. This holds up. My only regret is not finding it sooner.

My husband noticed my lips looked better and he never notices anything. That was all the review I needed. Telling everyone I know about this. That's the highest compliment I give.

I have been trying to find a lipstick that works for my changing lips for the past few years. The formula is unlike anything else I've used. It's almost like a serum texture that transforms into color. My lips are hydrated, not coated. At my age I need my makeup to work with me, not draw attention to what I'm trying to de-emphasize. This makes my lips look fuller and more defined without looking overdone. I genuinely cannot recommend this enough.

Love the color and my lips 👄

I like it is beautiful and my lips 🥰

wonderful product love it

Good priced item

I like the product but it doesn't last as long as I'd hoped.

awesome 👍

awesome 👍👍

Total disappointment.

Love this product

Loving it so far

Love this. Its moisturized and a lovely gentle colour when it manifests itself

Nice tint of color and smells good. feels nice on the lips too. lasts awhile.

Love it for once i dont have a fake looking color and my lops are softer

Like that it doesn't rub off

Looks and feels great

It does not have any color on lips as advertised.

It's for my wife. Just got it. She is going to try it today.

As described. I like the color

The lipstick works wonderful,

My wife loves it, it's the correct pink she was looking for. Thanks

the 'your shade picks you' thing sounded like marketing speak but it's actually real?? one swipe and i look polished. no liner, no gloss on top, no effort. just done. i have a scar on my upper lip from a childhood thing and most lipstick bleeds into the edges of it. this one stays clean. i almost cried. never going back bestie

I've been through perimenopause and my lips have gotten significantly drier. This formula has been a lifesaver. The color develops into this beautiful warm rose that I genuinely wouldn't have picked off a shelf but that is absolutely perfect for my coloring. That's the magic of the pH adaptation. My only regret is not finding it sooner.

Been searching for something hydrating AND long-lasting for my 40s lips. This is it. I have naturally pigmented lips and finding 'natural' shades that work on me has always been a struggle. This just becomes my color — no more guessing. I don't need a lip liner with this because the formula stays within my lip line without any help. That is something I genuinely did not think was possible.